![]() ![]() When it’s not trying to terrify them, Spirit Halloween does heartwarming work for kids. Spirit Halloween has donated millions to children’s hospitals. Even though empty retail space is more plentiful than ever, negotiating lease deals with property owners can take months. The day after Halloween-when many customers put their costumes away and start thinking about Thanksgiving menus and Christmas shopping lists-the realty team at Spirit starts hunting down locations for next season. The pop-up stores may only be open for a few months, but keeping the business running is a year-round operation. ![]() Spirit Halloween starts scoping out locations in November. That’s good news for Spirit Halloween-and bad news for any nostalgic Toys ‘R’ Us fans who don’t like to see their childhood toy shop selling fake severed heads. By the end of 2019, 12,000 chain store locations are expected to shutter, and landlords are desperate to fill those spaces with paying tenants. That’s partly because all the abandoned big box stores dotting highways across America amount to more real estate options for the pop-up chain. The rise of online shopping has led to many strip mall staples shuttering locations or going out of business for good. The retail apocalypse is good for Spirit Halloween's business. By Halloween 2018, Spencer’s had grown the operation to more than 1300 stores in the U.S. The retailer purchased Spirit Halloween in 1999 when the pop-up chain consisted of around 60 temporary locations. Spirit Halloween was purchased by Spencer’s in the late 1990s.Īfter building a business selling fart machines and other naughty items in shopping malls, Spencer Gifts entered the Halloween market. Sales were great, and the next year, he opened his first pop-up Spirit Halloween shop, which brought in $100,000 worth of revenue in just one month. When he noticed how much success the costume shop next door was having around Halloween, he decided to swap his regular apparel for costumes for a limited time in 1983. Spirit Women’s Discount Apparel was the first business venture from California entrepreneur Joe Marver. Spirit Halloween started as Spirit Women’s Discount Apparel.īefore Spirit sold fake blood capsules and Freddy Kreuger masks, it specialized in everyday clothing for women. Here are some facts about the ephemeral costume shop to bring up the next time you visit a Spirit Halloween location near you. In the 2015 Halloween season, the company raked in $400 million in sales. ![]() Spirit Halloween has turned seasonal pop-up stores into a multi-million dollar business. A creepy clown statue appears in the window of a former JCPenney’s the aisles of an old Radio Shack are stocked with sexy Daenerys costumes-and above the entrance where the old store’s logo used to be, a banner shows a grim reaper lurking next to the name Spirit Halloween. Every year in August, when people start anticipating cooler days and longer nights, the vacant husks of defunct retail stores are possessed with new life. ![]()
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